Co-Founder & CEO, Quantcast
Konrad Feldman, CEO, co-founded and launched Quantcast in 2006 along with Paul Sutter to transform the effectiveness of online advertising through the use of science and scalable computing. Prior to co-founding Quantcast, Feldman co-founded Searchspace (now Fortent) the leading provider of terrorist financing detection and anti-money laundering software for the world’s financial services industry.
As CEO of Searchspace’s North American business, he established the business in the US and directed its rapid growth to become a market leader. Prior to Searchspace, Feldman was a Research Fellow in the Intelligent Systems Laboratory at University College London. Feldman holds a Bachelor of Science in Computer Science from University College, London.
HEAD OF EFFECTIVENESS, ADAM&EVE DDB
Having studied Physics and Artificial Intelligence at university, Les joined the agency in 1987, and has devoted his career to measuring and improving the effectiveness of the agency’s advertising.
Les is recognised as an expert in econometrics (aka market mix modelling), and has won more effectiveness awards than anyone else in the UK. In 2014, the IPA (the body that represents the UK advertising industry) awarded him its President’s Medal, the highest honour it can bestow, in recognition of his achievements.
Les has written extensively on how advertising works, how to make it work better, and how to evaluate it. Reviewing Les’s most recent book, Adam Morgan, author of Eat the Big Fish said: “Simply put, it is one of the most important books ever written about marketing. It should be the foundation of knowledge and practice for everyone working in marketing and communications. Without exception.”
Peter spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 18 years. Effectiveness case study analysis underpins much of his work, which includes a number of important marketing and advertising texts: “Marketing in the Era of Accountability,” “The Long & The Short of it,” “Brand Immortality,” “The Link Between Creativity and Effectiveness” and a chapter of the Sage Handbook of Advertising. Peter writes and speaks regularly about marketing effectiveness. He is an honorary Fellow of the IPA.
Kate Ward is the Editor-in-Chief of Bustle.com, the largest digital media property aimed at millennial women. She is the former Executive Editor of Hollywood.com, and a former editor and writer for Entertainment Weekly and EW.com. A graduate of the Medill School of Journalism at Northwestern University, Ward has been named as one of Forbes’ 30 under 30, and appeared on both Business Insider's 30 Most Important Women in Tech Under 30 and The Silicon Alley Insider 100. Ward — whose work has also appeared in Glamour magazine — loves talking about nutgrafs and hates exclamation points, despite using them on a regular basis. Specializing in reality TV, ’90s nostalgia, and bad movies, Ward is likely the oldest person to attend American Idol LIVE! every year with her mom.
ANCHOR, NY1 News
Pat Kiernan has been part of the morning routine of New Yorkers since 1997, when he became the morning anchor for NY1 News. He’s best known for his daily "In the Papers" feature, where he summarizes the colorful content of New York City's local papers with a combination of insight, analysis and deadpan humor Pat began his journalism career in 1988 at while attending the Faculty of Business at the University of Alberta in Edmonton, Canada. Starting in radio, he made a transition from radio to television at Edmonton's CTV and Global stations. He moved to New York and joined Time Warner in 1996, as part of the team that delivered business, technology and personal finance content for the company’s first interactive television trial.
While his duties at NY1 News cover all topics, he has a particular interest in business and technology news. From 1999 to 2004, he hosted a live daily business news program for CNN. He’s been a contributor to Canada’s Business News Network since its inception in 1999. Pat has also hosted several national game shows, including VH1’s “World Series of Pop Culture” and CNBC’s “Crowd Rules.”
Pat is often asked to appear “as himself” in movies and TV programs to lend authenticity to stories that are set in New York, appearing most recently
in "The Amazing Spider-Man 2” and “Annie." As the founder and editor of PatsPapers.com, Pat reaches a national audience each morning with his summary of his favorite news stories. He lives in Brooklyn with his wife, Dawn and daughters Lucy and Maeve.
Jake Horowitz is the founder of Mic, a leading news and media company for millennials. From global affairs and politics, to arts and music, to science and technology, Mic offers compelling stories and perspectives on the issues that define the next generation. Each month, more than 30 million people rely on Mic's unique sensibility to stay informed and rethink the world. In addition to shaping Mic's overall strategy, Jake works closely with the editorial team on coverage of the 2016 presidential campaign.
Prior to Mic, Jake lived and worked on both sides of the Israel-Palestine conflict, researched democracy and governance issues in Morocco, worked for the Carnegie Endowment in Beirut, and helped Change.org inspire people to take action. A graduate of Stanford University, where he studied Middle East history and politics, Jake lives in Brooklyn.
Executive Producer, today.com
Ashley Parrish is the Executive Producer of TODAY.com, the digital platform for the Emmy Award winning TODAY Show.
A rare veteran of both the magazine and digital worlds, Mrs. Parrish has a proven track record working across various media formats to increase audience, revenue, and digital offerings to record numbers. Her work has been instrumental in expanding the digital footprint of iconic lifestyle brands across web, mobile, social, and email platforms.
As the Chief Digital Officer of DuJour Media, Mrs. Parrish optimized the brand’s digital offerings with a focus on increasing engagement and digital revenue. Prior to that, Mrs. Parrish was the Editor-in-Chief of DailyCandy where she led the editorial voice, vision, and strategy for social, web, email, mobile, and video platforms winning several awards along the way. Earlier in her career, Mrs. Parrish was the Content Director for the Women and Teen Networks at Hearst Digital Media where she directed and managed the digital operations of Harper's Bazaar, Marie Claire, Cosmopolitan, Redbook, and Seventeen magazines. During her tenure at Hearst Digital Media, the Women and Teen Networks enjoyed record traffic highs and received multiple awards and accolades for their website content and style.
In her spare time, Mrs. Parrish sits on the board of several companies and non-profits as a content and digital advisor. She is also an adjunct professor at her alma mater, New York University, where she enjoys teaching a variety of classes including Content Creation for the New Digital Attention Span, How to Write and Edit for the Web, and a Blogging Workshop.
GLOBAL VICE PRESIDENT, ONLINE REVENUE, hootsuite
Traci Mercer serves as the Global Vice President, Online Revenue at Hootsuite, the most widely used platform for managing social media. Traci leads the online revenue organization, a global team of digital marketers, analysts, and online sales coaches responsible for all revenue streams in Hootsuite's online product ecosystem.
The team carries the responsibility for global customer acquisition, conversion optimization, data analytics, coaching, product training, customer intelligence, retention, and lifecycle management for the company's growing user base.
Previously, Traci was living and working in Singapore serving as the Vice President of Marketing Management, Asia Pacific at Expedia Lodging Partner Services, where her team was responsible for helping hoteliers maximize exposure and bookings on the family of Expedia, Inc brands worldwide.
Mercer has also served as the VP, Market Management North America for Expedia, Inc, and prior to that was based in Honolulu, Hawaii serving as the General Manager for the Expedia Local Expert® brand in Hawaii.
Before joining Expedia, Mercer worked in the U.S. hotel industry in Revenue Management, Sales and Operations with increasing responsibility at companies such as Hilton, Doubletree and Red Lion Hotels.
Mercer holds a BA in Communications from Eastern Washington University Magna Cum Laude and an MBA from Washington State University.
Media Strategy, Brand/Co-Op Marketing, Zappos.com
Lisa Archambault is a leading interactive marketing and media professional based in Las Vegas, spanning over 15 years of digital experience with well-known brands in hospitality, entertainment and technology. Lisa began her digital career at Genealogy.com in the San Francisco bay area, where she was responsible for content development and performance marketing.
Upon moving to Las Vegas in early 2002, she oversaw the display channel for Vegas.com. Currently she oversees media strategy for Zappos.com. Lisa is responsible for all digital marketing and advertising strategy across web and mobile devices. With an emphasis on Brand Partnership and Co-Op marketing, her focus covers the entire purchase funnel—from brand awareness, through mid-funnel prospecting, to lower funnel retargeting.
Vice President, Digital Director, Mediavest
David Avalon is a Vice President, Digital Director at Mediavest in NY, where he oversees digital innovation and strategy. He is accelerating digital marketing within the areas of audience data and development, programmatic buying, and social media platforms.
In his current role, David if focused on adapting his agency team and clients to new ways of transacting in today’s digital marketplace, and developing the emerging group of programmatic strategists who are moving away from the traditional planning and buying process.
Chief Digital Officer,
Metropolitan Museum of Art
Sree Sreenivasan (@sree) is the first Chief Digital Officer at the Metropolitan Museum of Art, the latest step in what he calls "a three-decade, one-way love affair with one of the world's great museums." At the Met, he leads a world-class team of 70 working on topics he loves: digital, social, mobile, video, data, email apps and more.
He joined the Met after spending 20 years at Columbia University as a member of the faculty of the Columbia Journalism School and a year as the university's first Chief Digital Officer.
In 2015, he was named to Fast Company's list of 100 Most Creative People in Business, in part for the work he and the museum are doing on the future of culture: http://bit.ly/sreefc
In 2009, he was named one of AdAge's 25 media people to follow on Twitter and in 2010 was named one of Poynter's the 35 most influential people in social media; in 2014, he was named the most influential CDO in the US.
In 2015, he's joined CBS Radio's new PlayIt podcasting network with the immodestly titled "@Sree Show: Talking tech, culture, entrepreneurship": http://bit.ly/sreeshow
He is cofounder of SAJA, the South Asian Journalists Association, a group of 1,000+ journalists of South Asian origin across the US and Canada.
President, Howard Raucous and Creator,
Technically Incorrect, CNET
Chris Matyszczyk is the President of creative consultancy Howard Raucous LLC and the creator of the well-known CNET News blog Technically Incorrect. In an advertising career spanning London, Singapore, Warsaw, New York and San Francisco, Chris helped build brands and businesses and won some of the most prestigious creative awards in the world.
His campaign against domestic violence in Poland was a national phenomenon and gained worldwide attention, being featured on the front-page of the New York Times.
Since leaving the agency world, he’s continued advising brands large and small and is currently most excited about the launch of a stunning new luggage brand in October, backed by some very interesting Hollywood people. Technically Incorrect was designed to make people laugh and perhaps think. It has already influenced politicians to consider changing laws, as well as persuading Facebook to remove some Holocaust Denial groups. It has also annoyed some nerds.
In 2013, MediaPost named Chris the Most Influential Person On Madison Avenue. Chris has appeared on NPR, WABC-NY, HuffPo Live, Sirius XM and many other media properties, as well as writing for CBS News.com, Inc and other publications.
SVP, Product Management,
Jag Duggal joined Quantcast in June 2011 and is charged with strategic positioning, development and management of the company’s targeted display advertising and audience measurement solutions. Prior, he spent five years in product management at Google where he was most recently the lead on Google’s display strategy and responsible for driving the company’s brand display product suite.
Duggal also worked for a decade at Oliver Wyman, a leading management consulting firm, where he was a Principal in the Digital and Strategy practice. There, he advised Fortune 100 CEOs and executive teams on development of Internet and technology businesses. Duggal developed market strategy, product requirements and business plans for multiple new businesses that scaled to greater than $500m in revenues.
Duggal holds his BS in Mechanical Engineering from Yale University. He left his Masters in Public Administration at Harvard University’s Kennedy School of Government after one year to join Google.