Quantcast

Thursday, October 8th, 2015

8:00am – 9:30am

REGISTRATION and breakfast


9:30am

MORNING SESSION BEGINS


9:30am – 9:50am

Opening welcome

Konrad Feldman, Co-founder and CEO

With emcee introduction by
Chris Matyszczyk
President, Howard Raucous and Creator,
Technically Incorrect, CNET

 


9:50am – 10:20am

MARKETER WORKSHOP: TAKING SEARCH DATA BEYOND THE SEARCH BAR

Sarah Reynolds, Manager, Advertising & Promotions, Dun & Bradstreet
Jag Duggal, SVP, Product Management, Quantcast

 

Better insights lead to better audience targeting, and search behavior provides unparalleled insight into consumer’s interests and intentions. But search data has traditionally remained confined to search marketing tactics—until now. Marketers now have the ability to use search data and consumer intent signals to target display advertising campaigns at scale. In this session, you will learn how Quantcast’s suite of Search Powered Audiences solutions reaches new, qualified audiences, increasing consideration and ultimately growing your business. You’ll also hear how Dun & Bradstreet used Search Powered Audiences to engage specific customer personas and drive real results.

 


10:20am – 11:00am

Data’s Impact on Commerce & Culture: Fireside Chat

Lisa Archambault, Media Strategy, Brand/Co-Op Marketing, Zappos.com
Jared Cluff, VP, Marketing, Blue Apron

Interviewed by
Chris Matyszczyk, President, Howard Raucous and Creator, 
Technically Incorrect, CNET


These fireside chats spotlight the most forward-thinking companies that have effectively harnessed data, not only to better serve their own customers, but also to evolve how business is done in their industries—from marketing and product development to commercial strategy and connecting with consumers.


11:00am – 12:00pm

QUANTCAST PRODUCT ANNOUNCEMENT

Konrad Feldman, Co-founder and CEO
Launch Partners & Surprise Guests

Learn about the exciting new offerings from
Quantcast, debuting at Supernova!


12:00pm – 1:00pm

LUNCH


1:00pm – 1:30pm


DEATH OF THE TRADITIONAL RFP: RISE OF THE PROGRAMMATIC SPECIALIST

David Avalon, Vice President, Digital Director, MediaVest

interviewed by
Adrian D’Souza, Vice President, Global Operations, Quantcast

With the explosion of data-driven marketing in our industry, tools such as traditional RFPs are not keeping up with the pace of technological change.
Skills that will be needed today, and for future programmatic and data-centric specialists, will require us to think differently than ever before, in order to deliver the best campaigns for brands. Unless we are willing to adapt, learn and understand these new skills, then we are setting ourselves up as individuals, and an industry, to fail. We’ll explore what this means for today’s digital talent and how to address the challenges of a rapidly-moving marketplace.

 

 


1:30pm – 1:50pm

Data’s Impact on Commerce & Culture: Fireside Chat

Traci Mercer, Global VP, Online Revenue, Hootsuite

interviewed by
Chris Matyszczyk, President, Howard Raucous and Creator,
Technically Incorrect, CNET

 


1:50pm – 2:35pm

THE BIG DANGER IN BIG DATA

Les Binet, Head of Effectiveness, adam&eve DDB
Peter Field, Marketing Consultant

Today’s advertisers have a tendency to rely on shortterm digital metrics as primary performance measure with dangerous implications for their business’s longterm results. In this session, the authors of “The Long and Short of It,” hailed by critics as the “marketing bible” for ad effectiveness, explain why short-term results aren’t a reliable indicator of long-term success in today’s digital advertising world—and what advertisers should be focused on instead.

 


2:35pm – 2:50pm

BREAK


2:50pm – 3:20pm

Building Brands in a Data Driven World

Carole Gardner Diarra Vice President, Marketing, L'Oréal USA
Catherine D'Aragon Assistant Vice President, Marketing, Vichy USA, L'Oréal USA

interviewed by
Jag Duggal Senior Vice President, Product Management, Quantcast

 


3:20pm – 4:05pm

THE FUTURE OF MEDIA: THE INNOVATORS OF PUBLISHING

Pat Kiernan, Anchor, NY1, Moderator
Kate Ward, Editor-in-Chief, Bustle
Ashley Parrish, Executive Producer, Today.com
Jake Horowitz, Founder, Mic

 

Constant innovation and changing consumer behavior have radically transformed the way the media industry operates in the 21st century. Traditional and digital publishers alike have evolved to take advantage of the new technologies available to grow and engage their audiences. In this session, the industry’s most forward thinking media innovators reveal how data has helped fuel their approach.

 


4:05pm – 4:40pm

Keynote

Inside the MET’s Digital Transformation
Sree Sreenivasan, Chief Digital Officer, Metropolitan Museum of Art


The Metropolitan Museum of Art’s very first Chief Digital Officer shares his vision for the cultural institution and his strategies for connecting the physical museum experience with digital. As technology increasingly impacts culture, you’ll learn about the challenges involved in embracing innovative thinking while striving to remain loyal to the history of one of the world’s most reputable fine art museums. Plus, discover the creative ways the MET leverages data and social media to enhance the visitor experience, its plans for in-gallery technology, and the lessons Sree has learned in his two years on the job.

 


4:40 – 4:45pm

CLOSING REMARKS

Konrad Feldman, Co-founder and CEO, Quantcast


4:45 – 6:30pm

Cocktail Reception