Consumers have become accustomed to the instant gratification of today’s online marketplace. It has given them more control, allowing them to become fickle and demanding with high expectations. To compete in this growing always-online world, successful businesses embrace new technologies to respond to consumers better, extending relationships far beyond product, and ultimately positioning themselves at the forefront of innovation in understanding real-time human behavior across the digital world.
This year’s Quantcast Supernova explores how to spark innovation and drive change by bringing together some of today’s top experts from growing brands and major publishers, as well as leaders from the worlds of advertising, artificial intelligence and sports, to share their experiences and surface the newest opportunities for using data to transform business strategies into the future.